Crystal Flash Petroleum offers a variety of petroleum services. Since 1930, the company's focus has been providing excellence in customer service and building relationships with corporate partners. Currently the company operates three divisions—Retail Services, Commercial Services and Residential Services. Crystal Flash representatives are available to answer questions, assist with customer orders and to deliver products in a prompt and professional manner.

Retail Services is comprised of a network of convenience stores that offer snacks, beverages, groceries and 24 hour fueling. Some locations operate branded franchise food programs. Crystal Flash stores are known for their cleanliness and friendly service.

Commercial Services include the sale and delivery of fuels and lubricants with a fleet of tank wagons, transports and cargo trucks. Crystal Flash is a leader in environmentally friendly and renewable fuels such as ethanol and bio-diesel, and offers a full variety of on-road and off-road fuels. The Crystal Flash fleet card offers business customers a customized program to purchase fuels at more than 30,000 locations throughout the United States.

Residential services include delivery of home heating fuel and 24 hour emergency heating and air conditioning repair.

Crystal Flash Energy is a large Michigan based distributor of energy related products and services. The company was founded in 1936 on one small site in Grand Rapids. Today, the company’s fleet of over 100 delivery trucks serves all of western and northern Michigan with gasoline, diesel, biodiesel, propane, home heating oil and lubricants.

The company fulfills needs for home heating fuels, agricultural fuels, commercial and industrial services, and fleet fueling. All products are delivered by truck in the most efficient manner possible. Many customers utilize Crystal Flash Energy’s loaned equipment for storing and pumping of fuels. Electronic tank monitors and “keep full” services assure customers that they will not run out, and a variety of payment plans assist with customers’ cash flow.

Crystal Flash Energy also brings the benefits of the entire Heritage Group to its fuel customers. As a part of Heritage, it has access to fuels and environmental expertise that is unmatched in its market. Membership in the group brings outstanding liability insurance and financial backing, so customers know they are dealing with a substantial partner for all their fueling needs. With its purchasing expertise, longevity of staff, and outstanding training and safety programs, Crystal Flash Energy is always ready to serve its customers in a safe, efficient and cost-effective way.